Twitch announces the DJ Program - Legal Live Streaming!

Twitch is revolutionizing DJ live streaming with the introduction of its new DJ Program, which allows DJs to stream popular music under a new DJ Category. This initiative is the result of a groundbreaking partnership with major labels like Universal Music Group, Warner Music Group, and Sony Music, alongside numerous independent labels represented by Merlin.

This program offers a safe and sustainable platform for DJs, who have seen significant growth on Twitch since early 2020. It addresses historical challenges by ensuring musicians are compensated when DJs use their pre-recorded music. Revenue generated from DJ streams will be shared with musicians, with Twitch covering a significant portion of these costs initially.

DJs will need to opt-in to the program and may consider creating a separate channel for DJ content. To ease the transition, Twitch will provide a one-year subsidy to cover the revenue share adjustment. The DJ Category will launch later this summer, and Twitch encourages DJs to review the program details to understand its impact.

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.