In this exclusive interview on our YouTube channel, Bianca Senna, CEO of Senna Brands and niece of the legendary Ayrton Senna, dives into the inspiration behind Senna Driven, the new electronic music album celebrating her uncle’s life and legacy.
The album, released as part of a 30th-anniversary tribute to Ayrton Senna, brings together electronic music icons like Armin van Buuren, Alok, and MEDUZA, blending Senna’s inspirational speeches with powerful beats. Bianca shares insights into the project’s mission to inspire global audiences by highlighting Senna’s values of courage, resilience, and unity.
In a personal twist, we also talk about my own unforgettable childhood memory of meeting Ayrton when I was just eight years old.
Beyond the music, we delve into the Senna family’s impactful work with the Instituto Ayrton Senna, which has changed the lives of over 30 million children in Brazil by supporting their education. This heartfelt conversation reveals the Senna legacy’s ongoing influence, both on and off the track, in music, philanthropy, and inspiration for future generations.
Watch the full interview to explore the magic of Senna Driven and the profound legacy Ayrton Senna continues to leave.
Link for full Senna Driven album: https://umusicbrazil.lnk.to/SENNADRIVEN