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Introducing Fankee: The Label That Turns Fans into Co-Producers

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Fankee, the world’s first community-driven music label, is taking the music world by storm. Launched this October by Italian entrepreneurs Giacomo Pellegrini and Dario Pozzi, Fankee is redefining what it means to be a music fan.

Forget just listening – with Fankee, fans become co-owners, investors, and promoters of the music they love. Imagine turning your passion into an asset and being part of a song’s success from the ground up.

This isn’t just about streaming or sharing on socials. Fankee’s fans have skin in the game – earning royalties and influencing which tracks get that magic push into the spotlight. And it’s working.

During its soft launch, Fankee’s first 15-track contest saw songs hit 350,000 streams and rack up 30 million social media interactions. In a second contest, 32 tracks pulled in 500,000 streams in just three weeks!

“Who rules social media? The community,” says Pellegrini.

“Fankee lets fans turn that power into ownership. They’re not just making hits; they’re part of them.”

With roots in EDM, co-founder Pozzi adds, “Fankee gives every fan the chance to help transform a track into a hit they can actually own.”

This is the future of music – a collaborative space where artists and fans build each track’s success together. Think of it as the Y Combinator for music, where the next big act gets a real chance, backed by fans who believe in their sound.

Curious to learn more?

Head to fankee.co/music-lovers and join the movement!

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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