The album, released as part of a 30th-anniversary tribute to Ayrton Senna, brings together electronic music icons like Armin van Buuren, Alok, and MEDUZA, blending Senna’s inspirational speeches with powerful beats. Bianca shares insights into the project’s mission to inspire global audiences by highlighting Senna’s values of courage, resilience, and unity.

In a personal twist, we also talk about my own unforgettable childhood memory of meeting Ayrton when I was just eight years old.

Beyond the music, we delve into the Senna family’s impactful work with the Instituto Ayrton Senna, which has changed the lives of over 30 million children in Brazil by supporting their education. This heartfelt conversation reveals the Senna legacy’s ongoing influence, both on and off the track, in music, philanthropy, and inspiration for future generations.

Watch the full interview to explore the magic of Senna Driven and the profound legacy Ayrton Senna continues to leave.

Link for full Senna Driven album: https://umusicbrazil.lnk.to/SENNADRIVEN

The post Interviewing Bianca Senna, CEO of Senna Brands! appeared first on Data Transmission.

Launched last week to coincide with the São Paulo Grand Prix—where Senna famously claimed victory in 1991—this project marks a pivotal 30-year milestone since Senna’s passing. Brought to life by Universal Music, Senna Brands, and Bulldozer Network, Senna Driven combines the talents of global heavyweights like Armin Van Buuren, Alok, and MEDUZA, along with emerging artists from 13 nationalities, to capture Senna’s indomitable spirit in sound.

Each of the album’s 21 tracks channels Senna’s journey from karting prodigy to motorsport icon, weaving in his values of passion, resilience, and unity. Tracks like “Won’t Give Up” and “Victory Lap” go even deeper, incorporating Senna’s own voice to add an emotional dimension to the vibrant techno, trance, and house beats.

MEDUZA’s track ‘Seek Your Truth (A Vitória)’ is especially poignant, with MEDUZA recalling how Senna’s powerful legacy inspired him from a young age.

Bianca Senna, CEO of Senna Brands and Ayrton’s niece, shared her insight on the album: “Music touches emotions deeply, and Senna Driven is a way to connect people to Senna’s mission—to push beyond limits and achieve greatness.”

For us at Data Transmission, this release holds a special resonance. As lifelong F1 enthusiasts who witnessed Senna’s career firsthand at races like Silverstone and Donington Park in the ’90s, Senna Driven is a fitting bridge between the worlds of racing and electronic music, two arenas defined by energy, emotion, and a fearless drive.

The album release marks 30 years since Senna’s tragic passing at the San Marino Grand Prix in 1994. Through this unique medium, the Senna Driven project seeks to keep his legacy alive, inspiring fans with his values of passion, determination, and unity.

Senna Driven is available for digital streaming worldwide today, with a limited-edition vinyl release scheduled for early 2025. For more information and to immerse yourself in the legacy of Ayrton Senna through music, visit Senna Driven.

This homage to Senna is a fitting reminder of his influence, inspiring fans old and new to embrace the fearless pursuit of dreams.

For more information and to listen to the album, visit https://senna.com/en/seekyourbeat/.

Link for full album: https://umusicbrazil.lnk.to/SENNADRIVEN

The post Electronic Music Stars Honor Ayrton Senna with New Album ‘Senna Driven’ appeared first on Data Transmission.