As part of its Rebuild The World campaign, The LEGO Group today announces a short film series exploring the importance of creativity and play starring three icons from the music, sport and fashion industries. The films illustrate why LEGO® play is the ultimate platform for creative expression and creative problem-solving.
World-renowned musician and producer Mark Ronson, US Olympian Simone Biles, and rising fashion star Tomo Koizumi are collaborating with The LEGO Group as part of the project to help inspire and nurture the imagination of the next generation. Each film, sees the collaborator bringing their own creative process to life with a simple handful of LEGO bricks.
Producer Mark Ronson is one of the most creative and successful music icons of his generation. Ronson’s creative process for writing and producing songs comes to life in his film. He showcases how building out chords and sequences is very similar to being creative with LEGO bricks. Each brick resembles a different note, and when put together make a track.
“Building with LEGO bricks is one of my earliest memories of being creative and also experiencing the satisfaction of seeing something through from start to finish,” said Ronson. “Both of these things are the bedrock of what I do today—in the studio it is important for me to be creative but also task minded. LEGO bricks are a great tool to inspire the next generation of creatives to do the same”.
Check out Mark’s short film below and watch the others on www.lego.com/rebuild-the-world