ADE Pro Confirms Key Players for Independent Artist Success: SoundCloud, Mau P, Bandcamp & More

Amsterdam Dance Event (ADE) just announced a fresh lineup of speakers for ADE Pro, designed to help artists, labels, and professionals thrive independently. This year’s roster includes SoundCloud CEO Eliah Seton, rising star Mau P, experts from Bandcamp, and TuneCore CEO Andreea Gleeson, all ready to share the ultimate tools and tips for independent artists.

The conference will also feature Ellen Allien and Tresor Berlin’s founder Dimitri Hegemann, who’ll discuss the unique UNESCO cultural heritage status of the Berlin Techno scene. Plus, there are Pro talks lined up from Don Diablo x Laidback Luke, OVO Sound artist Naomi Sharon, Smallgod, Jaguar, Miss Nine, along with insights from Warner Music’s Senior Marketing Director, the CEO of Hospital Records, and pros from Glastonbury, ID&T, Primary Talent, SiriusXM, and more.

Independent Success: SoundCloud CEO and Mau P

In this “Insider Knowledge” session, global DJ/producer Mau P teams up with SoundCloud CEO Eliah Seton and SoundCloud’s Head of Music to talk about the strategic moves that have shaped Mau P’s career. They’ll dive into how SoundCloud has played a key role in supporting independent artists like him, offering valuable insights for artists and music pros at every level on how to make the most of digital platforms.

Bandcamp: Essential Insider Knowledge

Bandcamp has long been a champion of independence in the music world, putting artists first and helping them connect directly with fans while keeping control of their music rights. In this session, Bandcamp’s top team will break down how their artist-first model, which lets artists earn a significant share of revenue, has become essential for today’s independent artists and labels. Expect some great tips on maximizing revenue and engaging fans in today’s ever-changing music landscape.

Me and My Manager: Naomi Sharon (OVO Sound)

Naomi Sharon, the first female artist signed to Drake’s OVO Sound, will be sharing her journey alongside her manager Jasper ‘Djosa’ Cremers. They’ll give an inside look at their work ethic, ambitions, and creative process, offering a behind-the-scenes peek at what it takes to build a global artist’s career.

In addition to these exciting talks, ADE has also recently added big names like Timbaland & Martin Garrix, Indira Paganotto, Sara Landry, Laurent Garnier, and Chris Stussy to ADE Pro, along with EMPIRE President Tina Davis, Grimes’ manager Daouda Leonard, and many more.

Heads up: this is your last chance to get the ADE Pro Pass at a reduced price — rates go up to the Late rate in 72 hours! Grab your tickets here!