Mark Knight unveils lockdown crowdsourced video for new single, ‘If It’s Love’
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The Toolroom boss latest project sees the unveiling of a 100% digitally sourced music video. It features contributions from over 150 individuals on lockdown across the world. Mark Knight partners alongside The Melody Men and Laura Davie from the House Gospel Choir to deliver the new single.
“The idea of the video was to embody the spirit of the Toolroom Family. We’ve always wanted to break down the barrier between the label and our fans, and a natural extension of this in the current climate was to invite them to be part of this music video. Seeing people of all ages, across the world get involved was quite overwhelming, and it’s reminded us how music has the power to unite people and be a force for positivity.”- Mark Knight
Featuring a total of 165 submissions from the UK, USA and Canada, and across Europe. The ‘If It’s Love’ video includes Toolroom staff, relatives, artists and fans alike. They all dancing and lip-synching to the uplifting house cut. The project showcases the passion and family-orientated feel that Knight and Toolroom’s fanbase has become synonymous with over the years.
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