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Wasted Heroes unveil their Summer Look Book

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Wasted Heroes is an electronic music inspired streetwear label. They focus on stylish and comfortable pieces such as t-shirts and sweatshirts featuring bold screen printed designs.

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In their latest collection we pay homage to techno with the subtle Recipe t-shirt and Made In Detroit design. Plus, once again they show their love for Acid House (we are loving this one at Data Transmission) with the Acid Letter t-shirt and minimal Acid Arm print design.

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Wasted Heroes continues to be supported from the dance community in the shape of Carl Cox, The Martinez Brothers, Sasha, Yousef, Loco Dice, DJ Pierre and Eats Everything to name just a few who have championed the brand.

You can view their look book here: www.wastedheroes-shop.com/pages/look-book

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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